Why Your Business Plan Could Be Inspired by Grand Designs
What is a business plan that's inspired by Grand Designs? Watch now as I share 4 essential elements of a business plan you’ll love to work and gets results.
What You Will Learn In this Show:
- Why your business plan ought to be like Grand Designs. - 1:32
- Four elements that you ought to have to help create that simple yet really inspiring grand design for your business plan as well. -3:27
- Don't confuse a promotion with a business plan. 13:21
Key Take Aways
Today we are going to be talking about why your business plan ought to be inspired by Grand Designs. You know the programme? All about the fantastic houses. So, this is an opportunity for you to build a business that's as fantastic as some of those houses that you see on Grand Designs.
First of all, for those of you who don't know me, let me introduce myself. My name is Una Doyle. I'm the founder of CreativeFlow.tv, where you get lots of inspiration, tips, videos and articles, all about how to grow your business, how to grow amazing teams, and how to achieve the results that you want, the kind of success that you want to have in your creative business.
So, you are in the right place if you are a creative services provider, such as you're into web and graphic design, you're a photographer or into video production, filmmaking, all those kinds of things.
And really, I'm looking to share this information with people who are high action. People who love to learn things and then to implement them, who are not afraid to ask for help, but then go and implement the advice that they get, and are positive minded and open-minded. So if that's you, you are definitely in the right place.
All right, so what we're talking about today. Why your business plan ought to be like Grand Designs. I love that programme. Do you like that programme? Comment and let me know if you like that programme, too. I think it's great. And, it's such inspiration in terms of just the different kinds of buildings that can be created, that are so unique. And I was really struck one time. And this is actually going back awhile. But for some reason, it popped into my head this week, and I thought, right, I wanted to talk about this. And so, there was an architect, and he said, "To achieve simplicity, you need to work harder "to hide all the gubbins", as he called it, like, all the pipework and cables and all the things that make a house functional. That make a home a home.
But I thought that was so interesting, and it's so true. If you want to have something that is really elegant. If you want to have something that really works well, it often does take more thought and more planning up front to get that to work really well for you.
So, I thought, yeah, this really applies to business plans too. Now, it can be really easy for people to throw a business plan together, particularly if you've been in business for a while and maybe you're at the point where, actually, you've got a good, steady income and you may be looking to go to the next level. You might be sure of what to do or you're not. But you've done this before, and so, it's easy to regurgitate the same thing.
Or maybe not even to bother doing a plan because you're like, well, I'm at this level, let me just carry on where I'm going. And of course, if you're at a different stage of your person, you're going to have a different focus, and we'll come back to that later.
4 Essential Elements for an Inspiring Business Plan
So, here's four elements, four essential elements that I believe you ought to have to help create that simple yet really inspiring grand design for your business plan as well.
- It ought to be elegant
- It ought to be authentic
- It's got to be aligned. And I'll explain what in a few moments.
- And it also has to be implementable.
So if you think about an architect drawing up these plans, then they have to, the builder has to be able to take those plans and make them work for them, yeah? So, and you need to be able to do the same thing with your business plan. You have to be able to implement it, and also, the people working with you need to be able to look at this and to be able to implement it too, right?
Now, if you want to talk to me about how you can get your business plans looking like this BOOK A CALL with me now (no charge)!
Essential Element #1: Elegance
Okay, so, first thing, elegant. Now, who said this? "Everything should be as simple as possible, "but not simpler." Do you know? If so, pop it in the comments and let me know what your thought is. I'll come back to that in a moment. And the idea behind this is that you want to make sure that your business plan is lean and focused. You don't want to have any stuff in there that isn't needed. Anything that isn't absolutely essential, that isn't driving you towards your vision and your goals, why would it even be in there?
And this is the important thing that a lot of people don't consider. If you are doing things on a day to day, people, you, your business partners, your team members, then if they are doing things that isn't in the business plan, why are they even doing them in the first place?
It is really easy for people to, it's really easy for people to carry on doing things because that's the way they've always been done, or they think it's a priority.
And your business planning process is a great opportunity for you to get really clear on what your priorities are. So you want to make sure it's lean and focused, and you want to make sure that as I said, everything ought to be as simple as possible, but not simpler.
And this is really important when it comes to people like you and me, us creatives who, sometimes we can be a bit head in the clouds and maybe we're not so great at the detail. And that's the thing, is that we can't make it so simplistic that people, including you, don't know what to do with it. Makes sense? Comment below if you’ve experienced this.
So who said that quote? "Everything should be as simple as possible, "but not simpler." Well, it's been attributed to Einstein. I did a bit of research on this. It's not written down anywhere, but he's been quoted as having said something along those lines. So, it's been attributed to him. But there's been many people over the years who have said this, or something along these lines. I think it's because it's a pretty profound statement and pretty true, as well.
Essential Element #2 - Authenticity
Okay, so, the second part of how to, have your business plan be inspired by Grand Designs, is that it has to be authentic. Now, maybe it's just you in the business, or maybe it's you and business partners and/or team members, but regardless of that, for the people who are, running and driving the business, it has to be authentic to your vision.
I feel like a business, and the brand of a business, the brand experience of a business, has got to be coming from the inside out. So it's got to be really you that is coming through that.
And I've talked about this before in terms of how to differentiate your business and various other shows that I've seen that, and by the way, I do this every week if you haven't been watching, check out further on my page and you'll see those other shows as well. And so the thing is that you need to make sure that your business plan is meaningful to you. Otherwise, why are you, you know, it's just going to be a paper exercise, right?
And by the way, speaking of paper, I'm not talking about the kind of business plan that you would use to get funding. I'm talking about a working business plan that helps you and anyone else in the business to understand and know how to prioritise and what you ought to be doing at any one time, right?
So, the business plan has to communicate your vision, and it has to have objectives that actually mean something to you, and that looks at running your business in ways that are aligned to your values. And that only shows up in people's behaviours. So otherwise, values are just like these statements that, oh yes, well, we value trust and honesty and integrity. Well look, pretty much most people do. So, it's about, well, what does that look like in your business, in terms of the behaviour?
So, these are the things you actually need to be building into your business plan, particularly when there's more than just you, because, you've got to be communicating. Well, what's that brand experience going to be like for people within the company and for our customers as well. So to make sure that that authenticity goes through your business, like the writing on a stick of rock.
Essential Element #3 - Alignment
So, the third essential element is to make sure that your business plan is aligned. Now, there's a few different, kind of aspects and ways of looking at how your business plan can be aligned.
So, the first is, it has to be aligned to where you are now, and where you want to go. So there's no point putting together the kind of business plan that is for somebody that where the business maybe has got different departments, like, there's a team for each department.
But if you're a solopreneur looking to build your first team, then the steps you're going to be focusing on taking are going to be very, very different. So, if you look at CreativeFlow.tv/services, I have a great big graph on there, and in fact, I'm going to be turning that into a quiz, that help people to see, well, what stage am I at and what are the kind of things I need to be looking at. So you can check that out.
And so, so the thing is that, you want to make sure that you're aligned to the right steps for the right stage of your business.
You also need to be aligned to make sure that you and any business partners that you have are all in alignment that you're working towards the same vision and the same values.
And you've got to make sure that the strategies and the business model that you've chosen to be in your business plan are reflecting and aligned with the natural strengths of you, any business partners and collaborators, and your team.
And finally, you need to make sure that filters down then through into the actual, the projects, the processes, the systems. You know, the way that you do business on a day to day basis. That has all got to be in alignment.
Essential Element #4 - Implementable
The final thing that we talked about is about being implementable. Your business plan must be implementable. Otherwise, it's just a piece of paper, and nothing is going to happen with it. So, you need to make sure there is enough detail, so remember, simple as possible, but no simpler. So, there has to be enough detail in it that you actually know what you are doing.
What are your priorities each month? What are your priorities each week? And then, when you get up in the morning, you know what you've got to be working on. You know what your key measures are.
You know that you can then review and assess, and do you need to tweak things? Do you need to tweak your actions and behaviours, or are things going great? What's working, what isn't, to be able to look at all of that, you have to have enough detail in there to make that work.
And then, you also want to make sure, of course, I know this sounds really obvious. But, particularly when I was in corporate life, quite often, there were plans and strategies that, at the front line, they just did not make sense. So you need to make sure, particularly if it isn't just you and you've got one or more teams, that the plans you're putting forward actually make sense to those on the front line.
They will know what's going on. I don't know if you've ever seen that thing of an iceberg. This is based on research, and it shows that the people at the top of an organisation, and this is thinking corporate level, but even for an SME. If you've got maybe 50 staff or 100 staff or something, this will still apply.
So I think there's, like, I don't know, four percent of problems are identified by the people at the top. But as you went through each level of the hierarchy, the people on the front line knew 100 percent of the problems, because they were facing them every day. They're interacting with your clients and your suppliers and all of that. So, make sure that it makes sense.
Business Plan vs Promotion Plan
And I think the other thing is don't confuse a promotion with a business plan. A promotion is a one-off thing that you only use to scale your results. And when I'm talking about scale, it's funny, I was featured in a podcast recently. The person was talking about how they're a bit fed up with the word scale. And I think it's used a lot, but really, a promotion is designed to scale. It's taking what you already have and increasing it. So, it's not necessarily doing something new. It's taking something that already works and making it work better.
And so, the thing is that, that's really what a promotion is or what a campaign is, that is going to accelerate and expand the results that you're already getting. But a business plan is looking at all the different aspects of your business, and what's going on, and where you're heading to. It's a bigger picture, but translating that into implementable actions. For you and any other people that might be in your business.
So, here's what we've talked about. We've talked about your business plan being inspired by the Grand Designs. So that to achieve simplicity, you need to work harder to hide all the gubbins. To have something that is actually really elegant, and authentic, and that's aligned and implementable. And you've got to put that work in. So think about, do you have a business plan? If you have a business plan, does it meet these essential elements? Is it something you're referring to on a daily and weekly basis? And if not, why not? There's something missing there. Or maybe there's too much stuff there and you need to actually cut things away.
So if you want to find out more about that, and then have a look in the first comment. So, I'm going to pop in there a link where you can have a 15 minute appointment with me. Now, get in quick. Because I'm not going to be offering this to everybody. So, make sure if it's still open, then you can book that in with me. And the thing is that, sometimes it really helps to have a bit of a sounding board, and to have somebody who understands, well, what are the right strategies for you? What are the steps for you to be taking in your business at this time? So I'll be happy to have a bit of a chat with you about that.
So, have you found today's show to be of value? If so, please share this out with your peers, with your colleagues, with your contacts. Or hit the Share button, hit the Like button. Let me know what you thought. And please, do comment because I don't know you're here unless you comment. 🙂
And yeah, have a fantastic week, and I will see you same time next week. Bye.
As the architect called it, like, all the pipework and cables and all the things that make a house functional. That make a home a home.
"Everything should be as simple as possible, "but not simpler."
...the idea behind this is that you want to make sure that your business plan is lean and focused. You don't want to have any stuff in there that isn't needed. Anything that isn't absolutely essential, that isn't driving you towards your vision and your goals, why would it even be in there?
About the Author
Una is a Business Coach & Strategist for Creative Services Providers (Design, Animation, Marketing/Digital Agencies, etc.). She helps them to stand out from the crowd confidently & profitably so they can attract high-level, 'Ready to Invest' clients, doing creative work that fills their hearts with pride - WITHOUT selling their soul or adding extra workload.