Steve Jobs Quotes: Top Ten Business Quotes

Steve Jobs Quotes

I saw this article on top Steve Jobs Quotes on (so long ago now that the original articles has now been removed…) and thought that I would love to share them with you.

Steve Jobs Quotes

I just wanted to pick some out and comment on them from an entrepreneurial perspective, especially as he was considered such a creative person.

Steve Jobs Quotes on innovation:

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.” – Steve Jobs in Fortune, Nov. 9, 1998.

The times when Steve Jobs was heading Apple everybody was clear about the value that the company added to its customers: design-led innovation. Did you know that unlike many product manufacturers – especially in the computer/electronics world – designers came up with the look of each product and then the engineers had to make it work? Usually it’s the other way around.

The different departments and teams worked together to make sure they implemented a consistent vision of Apple’s particular brand of design-led innovation.

Q. How clear is your team on what value they add to your business and what value your business adds to it’s customers?

Steve Jobs Quotes On how to fix Apple:

“The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.” Steve Jobs in Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company, by Owen W. Linzmayer.

When organisations are in financial trouble often the first and last thing to do is to cut costs, particular as this is when the Lord Profile (who usually is in charge of the money) gets listened to most. However, as important as it is to ensure that you’re not overspending, cutting back on what enables you to add real value is not the answer either. Always be clear on what that value is and how to get people focused on it again.

Q. How well does your and  your organisation communications reinforce the right priorities?

Business Processes

In this article there’s also a very long quote on business process.

Jobs reflects on how processes are important, but are there to enable what’s really important for the type of company Apple is. (Of course, Steve Jobs presented with any business problem would probably advise to innovate your way out of it. That was right for Apple as that’s its key way of adding value. That wouldn’t work necessarily for a different type of company where in fact systems and processes could be their main value to the consumer.)

He goes on to say:

“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important. – Steve Jobs in BusinessWeek, Oct. 12, 2004.

There is a very important lesson here in these Steve Jobs Quotes that often creative business people can get wrong. While I believe possibilities are endless, resources are not and if you tie up too many resources in trying to over-innovate without fully implementing then you’re going to run into BIG trouble. This is why a mix of profiles is so important, to get those different perspectives, listen to them and take action on them.

Q. How well are people working together and appreciating each other’s input to achieve maximum results?

How did you do on these questions? Please comment or ask questions below, I’d love to hear your views.

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Una Doyle

About the Author

Una Doyle

Una is a Business Coach & Strategist for Creative Services Providers (Design, Animation, Marketing/Digital Agencies, etc.). She helps them to stand out from the crowd confidently & profitably so they can attract high-level, 'Ready to Invest' clients, doing creative work that fills their hearts with pride - WITHOUT selling their soul or adding extra workload.

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