Business Coaching for Creatives

Does Accountability Make You More Successful?

Does it work for you? What could you do to build more deadlines? What you could do to build that accountability in? Watch the video and find out how accountability can help you in your success!

What You Will Learn In this Show:

  • What can you do to help you to be more successful - 1:21
  • Benefitting from having external accountability - 2:43
  • Where does your focus need to be - 7:30

Key Takeaways &/or Action Points

    • Not deciding is deciding
    • Accountability makes you face up to what isn’t working
    • It makes you prioritise what is actually really important right now
    • Got to look at what is it that’s going to work for you
    • Try using a tool called FocusMate


Today, we are talking about, “Does Accountability Make You More Successful?”

Before we get started let’s share this out and get more people on to the conversation.

00:29 -

First of all, do you believe that being more accountable and having accountability in your business will help you to be more successful?

For those of you who don’t know me, my name is Una Doyle, I’m the founder of and a business development coach for creatives.

What I do is I help creative business owners to achieve their goals faster, more profitably, and also with creativity in a way that it feeds their soul so that they can do work that fills their heart with pride.

I’m on a mission to help more creatives to make the transformation into successful creative entrepreneurs.

I believe that this is a very important conversation that we are going to have here. I don’t have anything to sell today. I don’t even have anything to kind of get you to opt into or anything like that. I just want you to participate in this and to think and to look at what can you do to help you to be more successful?

So, what prompted this? A couple of things really. One is a fantastic quote that I absolutely love. And this quote is, “you either make yourself accountable or you will be made accountable to your circumstances.” That’s a quote by anonymous. Let me just say that again. I want you to think about it. “You either make yourself accountable or you will be made accountable by your circumstances.”

02:15 -

Let me start this off by saying there are a small percentage of people that having external accountability doesn’t help. It will actually hinder. And you might be one of those people. But, before you decide that I want to think about the following things that we’re going to talk about. And comments below what accountability do you have in your life?

02:43 -

For me, this started in a really big way. It was over a year or two ago now when I read a book called Better Than Before by Gretchen Rubin. She talks about habits, and what difference that they can make to your life.

Through reading that book I realized I am most definitely one of the kinds of people that really benefits from having external accountability.

I did two immediate things as a result of that and I have made a big difference in my life.

03:18 -

First of those was getting a personal trainer because I actually I enjoy exercise but I don’t enjoy exercising on my own. I’m a very social person but classes aren’t always suitable and they’re not tailored to my taste.

I might go and have a swim myself and I quite often use that as a meditation space. And sit in the Jacuzzi and come up with ideas.

I love to go for walks but even then, I will often call somebody or listen to a podcast and occasionally I will just have quiet thinking time where I’m receiving inspiration.

Most of the time for me to exercise, I need that external accountability. It was actually owning the fact of, “You know what that’s just the way I’m built. It doesn’t make me a failure. It doesn’t mean that I’m useless or anything. It’s just simply about doing what works for me, putting the right structures in place.”

04:22 -

I’ve got a comment here. Steve is saying, “Makes me think of not deciding is deciding.” In other words if you choose not to decide then you are not acting by default. You’ve just got to look at what is it that’s going to work for you. I have other areas of accountability that I had in my life as well in terms of a business mastermind. We have fortnightly calls and it means that I’m keeping on track of things. It definitely makes a difference to me when I have a deadline to work to.

I found actually that for most of my clients they have this same thing. They say, “Oh, I’ve got another call with Una - I’m supposed to do XYZ.” Then they usually do it unless there’s something getting in their way. If there is, then we can work through that on the call then help them to move on.

05:27 -

I think this is one of the other things that’s very valuable about accountability. The fact that it makes you face up to what isn’t working.

Right now, I’ve got accountability in terms of my personal training. I also have an accountability partner for my acting in terms of working on my acting craft and in terms of me marketing myself as an actor. That has been really helpful.

There has been times when I’ve said, “Actually, this isn’t as much of a priority for me. I’ve got something big going on in my business.” But then there are other times when it most definitely has been and it really helped me to push forward with things.

06:09 -

I have the business mastermind but I also have another accountability partner working on generating more leads and building our email list. Because we have certain knowledge in common, we partnered up to focus on some of the nitty gritty things and make sure that those are being done.

06:35 -

During my day I have a kind of mini-accountability by using a tool called FocusMate. You may have heard me talking about this before. I think it’s amazing. So, for those of you who are more shy and introverted, you may go, “Oh my God. I hate the thought of that!”

But you know what even if you are, I would say give it a go - it’s simply video co-working. You’re just doing it virtually over the internet and it helps from the point of view of you starting on the hour or half-hour. It’s a 50-minute session and what you do is you write a task and you do the task. You write the next task, you do that task. You write the next task, you do that task.

It just stops you getting distracted. It means that you’re having to prioritize and get really focused on what you’re doing.

07:30 -

One of the other big benefits about accountability is that it makes you decide. You know like Steve was saying earlier on, if you’re not deciding, then you kind of are. If you’re not making decisions about what’s important to you, then you’re actually deciding well this stuff isn’t important to me.

Whereas, when you have got an accountability partner, when you have got a coach that you’re working with, when you’re part of a mastermind, whatever it is that works for you, then it makes you choose. It makes you prioritise what is actually really important right now. Where does my focus need to be?

08:08 -

I think you go back to the beginning of what happens is part of the accountability process. Making those decisions is super valuable. Then you have those deadlines and you have that external accountability to help you meet those smaller objectives that will help you gradually to hit your goals.

08:32 -

I’m going to have to run now but I just want you to think about it. I just love this quote. I think it’s brilliant. You either make yourself accountable or you will be made accountable by your circumstances. If your circumstances aren’t what you want them to be, then what is a way that you could build accountability into your life and into your business?

08:59 -

Comment and let me know “what you could do to build accountability?”.

Also, share this out, tag your friends and let’s get a discussion going around this because I really want to know how you have found accountability to work.

Sometimes in the past I have tried to do accountability with my life partner. It doesn’t quite work. I think sometimes if you’re really close to somebody it doesn’t always work because you tend to let each other off a bit.

09:31 -

Comment, let me know what your thoughts are and I will come back and get involved in the discussion. Okay, I’m here same time next week, every Wednesday on Facebook Live at 4:30 PM GMT, 11:30 AM EST. I will see you next time. Bye!

"You either make yourself accountable or you will be made accountable to your circumtances."


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Una Doyle

About the Author

Una Doyle

Una is a Business Development Coach for Creatives & their Teams. Using Wealth & Talent Dynamics she helps them to grow their business by accelerating Trust and Flow. She loves cooking, salsa dancing and walking and also works as an actor under her stage name Una Love.

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