Is Your Business Making a Good First Impression?
You’d be amazed what I can tell about the success and workings of a business from their website & social profiles… 😉
It’s not always about how fancy something looks because there’s some fundamentals that are essential to have in place for your first impression to attract your ideal clients now...
What You Will Learn In this Show:
- Making the best first impression with your business - 0:33
- The 3- second rule - 2:07
- How can you be more specific and what exactly do you need to be more specific about? - 9:40
Key Take Aways
Today’s topic is all about: “Are you making the best first impression with your business?” This is so important because whenever you encounter somebody who might be interested in your services, you can be doing lots of different lead generation and I trust that you are doing at least some of that. We talked about this in other shows.
When you’re doing lead generation, they’re going to come and check you out, and they’re going to look at your website. They’re going to look at trends about where you hang out and where they hang out. They’re going to be looking at Facebook, Instagram, Twitter, LinkedIn, wherever it is that they think is most important and whatever you are showing on your website as well.
You’ll be amazed what I can tell about a business just from looking at the website and some of the social profiles. People are quite often amazed. I get to talk to them and I check them out first. Generally speaking, there’s the only exception where maybe somebody does very much everything offline and they just really have a website because someone told them they should have a website. They really do everything kind of face to face. With the exception of that or if somebody is doing loads of online advertising but they don’t kind of have that structure and those funnels reflected on the website then, I can tell a lot.
I’ll tell you what I can tell a lot unfortunately is that most businesses are not passing the 3-second rule. Have you ever heard of that? I’m not sure who came up with it because I’ve heard about it from several sources. What you need to be able to tell by looking at somebody’s website or social profile within 3 seconds is, ‘who do you help and what problem do you help them solve’? If that isn’t absolutely clear, most people are just going to click away. They’re not going to hang around because they don’t go, “Oh! That’s me. Look! That person helps solve my problem. Okay great! Yeah let me have a bit of a further look.”
Why does this happen? A lot of time it is because of the creativity factor; that of not wanting to restrict yourself or focus on an ideal audience or from a lack of the same. I don’t want to say I just do this because I won’t be able to get enough clients.
For most people, they’re just being too broad. Unfortunately, when you are broad it means you’re generic. I know as a creative business owner that you don’t want to be a “vanilla”. You want to be something that’s much more exciting than that. But if you don’t get specific in how you structure your business, then unfortunately that is what you’re going to have.
Here’s some of the challenges that I see. Number one, people aren’t clear enough on their clients. They’re not clear enough on what their core offering is or at least the problem that a core offering solves. Depending on what kind of sales funnel or what I call sales dance you have in your business, you might not be talking about your offer on your website specifically. It may be talking about what are the first couple of steps that people might take in order to work with you. But the “what your core offer solves” does need to be reflected on your website and your social posts.
The other thing is about next steps. The amount of websites that I look at that have no way of somebody staying in touch. The thing is these days, people get so much email. They are not just going to hand over their email to you. It might not be a good idea to go asking for it and they’re are not going to remember to come back to your website. You have to give them a reason. You have to offer them something that is going to make them intrigued, curious enough, and feel that “Oh my gosh I have got to have this”.
You need to have something that is going to help people to see, “Oh right, yeah, I want that. Then you get an opportunity to build a relationship with them over time. Most people don’t buy the first time they encounter somebody. If they have been actively searching for what you provide then you might get somebody going, “Hey, can I talk to you?” But most of the time you’re getting people who - I wouldn’t even call them tire kickers. It’s not that they’re messing around, it’s just that maybe they don’t know how much of an impact their problem is having on their life or business yet. Maybe they need to be educated by you as to how you can help them and why that is important. Maybe they need that ongoing relationship with you to be able to tell those kinds of things.
You’ve got to bear in mind that confused people don’t buy. When you have something that’s really generic, then they might not be confused but they also might not be enthralled either. People have so much noise. You have to be able to stand out from the crowd. You’ve got to be able to differentiate yourself. The way to differentiate yourself is to get specific.
It was really interesting - as you may know I’m an actor as well as a business coach - when I was studying Shakespeare, one of the things that came across is that if you are not really super specific in understanding what every word meant, then your performance would be generic. You would get this kind of “Oh I’m talking in the Shakespeare voice and it’s just going in one ear and out the other end. It doesn’t really mean anything. That’s what could be happening to you when people are looking at you’re doing.
In order to not have that you’ve got to be specific. You’ve got to have something that has meaning for you in terms of why do you care about your clients? I care about creatives because I am one. It’s quite simple. When I first started acting and I was doing a lot of short films, and indie stuff, and student films, and things like that, I was coming across so many creatives who were really struggling. They either didn’t know how to get into the industry or they maybe had a business but it wasn’t working well for them. I could really feel that pain. This is one of the reasons why I chose to focus on working with creative business owners.
The other reason is that for those us that are creative, we don’t want to be put into boxes. We don’t tend to be that great at creating structure ourselves. I know that certainly from mistakes I’ve made myself in the past. It’s really the thing that a lot of business consultants and business coaches would try and really change in them as business owners. I’ve met so many creative business owners that said, “You know, I really resonate with what you’re saying. I’ve met these other people and either they just bored me or turned me off. But you get me.” That’s what you need to be doing for your clients. They need to be feeling, “Oh! This is person gets me. They can help me achieve my aspirations. They can me help me solve this problem.” So please, do not be afraid to be specific.
How can you be more specific and what exactly do you need to be more specific about? What you might like to do is join me in a workshop that I’m doing. It’s live. The next one is on Friday. If you’re watching this a bit later on, just go and check the link and you’ll be able to see this. I’ll pop the link in the comments. This is actually a webinar registration page and it refers to a free guide which is about raising your prices. If you haven’t already got that guide don’t worry you can get it after you’ve actually registered.
But even if you’re not looking to raise your prices, what we’re talking about on here is all about how to grow your business. The workshop is called How to be Highly Valued and Highly Paid. We’re going to be talking about some of those things that you need to be super specific about going forward.
Please let me know what have you thought of this show. Has it been helpful for you? What can you take from this and apply? Who do you know would really benefit from hearing this too? Tag them in the comments and share this out because I’m on a mission to help as many creative business owners as I can to be more happy, healthy, and wealthy.
About the Author
Una is a Business Development Coach for Creatives & their Teams. Using Wealth & Talent Dynamics she helps them to grow their business by accelerating Trust and Flow. She loves cooking, salsa dancing and walking and also works as an actor under her stage name Una Love.